F(X) and Epik High is said to be representating Korea in the 2010 Midem. It is a business slash networking event for music enthusiasts and professionals, set in Cannes France on January 26, 2009. They will be having a booth entitled “Enjoy Kpop” on the said event, in the hope of gaining popularity amongst the European Market.
Credits to Allkpop:
Selected by the Ministry of Culture, Sports and Tourism and the Korean Contents Agency, f(x) and Epik High will put on an “Enjoy K-pop” showcase, introducing K-pop to European and American music professionals.
The purpose of this showcase is to introduce K-pop to the world and break down barriers for K-pop artists to penetrate foreign markets. The ministry and agency are serious about breaking into foreign markets, therefore they are pushing extremely hard and in full support of this movement.